Smart Paper

Three Ways to Make Your Website Work for You

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What is the single most important action you want visitors to take when they find their way to your website?  Is it to pick up the phone and call you?  Purchase a product? Try a service for the first time? Refer a friend? Read an article? This Smart Paper explains three basic changes you can (and should) make to your website to ensure you're not only showcasing your business to its best advantage, but you’re getting web visitors to convert (i.e., transition from prospects to actual paying customers).